Address the following questions based on your reading from the second half of Chapter 7:
1) According to the author, who is the working class and how are they addressed in publicity images?
2) Even if you, the viewer, never believe the promise of the ad will come true and know it to be false - how do ads still work on you?
3) Which ads work on you and why?
1) The working class is addressed with a personal transformation with the use of the product that is being advertised.
ReplyDelete2)Even if you don't believe the advertisement and know it will never be true it still leaves you thinking about having that better life or better situation. This because the add makes the viewer feel less then they really are by showing them something that appears greater.
3) I would like to say that adds do not affect me but they do even if i do not notice it. The ones that I know work on me are those that appeal to my video game habit, just because that is something I enjoy so much.
-Chris DeFalco
1. The working class is the primary audience, since they make up the majority of the people. They're a addressed as people who work hard at what they do, and "deserve a break" or some such.
ReplyDelete2. Advertising works on a subliminal level. I may not think a Burger King ad is effective when watching it, but in a half hour when I start to feel hungry, one of my first thoughts may be a craving for Burger King because my subconscious filed the memory away for later.
3. Movie ads definitely. I'm not sure if that counts or not, but as a major film geek, I pay more attention to the movie previews. When I'm seeing movies at the theater with my friends, I tend to suffix every preview with "Oh my god, that looks good, let's see it!" or "That looks terrible." I also really love those Free Credit Report Dot Com commercials. Those songs were catchy!
-Jess Mooney
1.) Publicity addressed to the working class promises a personal transformation through whatever they are selling
ReplyDelete2.) The ad still works on you, because even if the viewer never believes the ad is true, the ad shows them the best possible outcome of what ever the ad is selling, which is usually an impossible outcome. Ex; shampoo commercials...like no ones hair ever looks like that
3.) Ads don't really impact me that much. I either like the product or I don't.
-Mike DeMarco
The author states that publicity specifically addressed to the working class, (lower middle-class) promises, "a personal transformation through the function of the particular product it is selling." In other words, "buy our product and your life will be forever changed for the best."
ReplyDeleteSpecific ads may still work on me because, even if I know that the publicity is a gimmick, I take notice of who is sponsoring the product and product design. For instance, if a celebrity like Matt Damon was to endorse Apple, I would be more likely to,(at the very least)read consumer reviews than let say, if it was sponsored by Kim Kardashian.
Ads that "work" on me are ads that tend to be philanthropic. For example, those ads for the Humane Society featuring Sarah McLoughlin's depressing as hell song from the 90s. One day, after not being able to consciously view that commercial, I went online and registered to donate.
- Krystal Gold
Test.
ReplyDeleteBrooke posted her comments.
1.- The working class is the first target for the publicity images, considering that all 99% of the society are the working class. Any product or image that is designed by a company is mainly looking for "brain wash" the audience and make them dream of having things that they can't or or situation in which they wish could be.
ReplyDelete2.-An ad work for me as a simple way to make the viewer buy or have something that they probably don't need, like marketing, do whatever it takes to make people look at something or listen at certain tone and just think about that products. Ads for me are more as to be recorded on people's brain.
3.- The ads that I like a lot are the fashion campaigns, mostly editorials or photography and even motion editorials. The way that an ad is compose, the models, the colors and sometimes even the photographer and even the brand makes me go like: Wooooow... I wish I could do/have that or being there.
Angel Herrera